Brainstorming is a decision-making method in which the search for the solution of a given problem is carried out through intensive sessions of debate and comparison of ideas and proposals freely expressed by the participants. It presupposes an open dialogue and the ability to take into consideration the proposals of others. The use of the brainstorming methodology, even in the workplace, is based on the assumption of having the will to dialogue and exchange with other people. Holding meetings to share and discuss ideas and projects, apply teamwork, find a synthesis between different opinions and proposals, these are essential elements of brainstorming.
The concept of brainstorming is based on the idea that it considers useful and positive, also in the world of work and within companies, the circulation of ideas and the teamwork. During a brainstorming session, each participant is stimulated to creatively produce as many ideas as possible: each idea is noted and then discussed among all the participants and only afterwards is a choice of ideas made. This is an interesting technique not only because creativity is stimulated with free discussion, but also because it allows to strengthen group spirit and to maintain good interpersonal relationships. To carry out brainstorming activities it is necessary to have the ability to speak in public, to interact with others in a positive way, to understand and recognize the emotions of others, enhance the skills of others and also delegate tasks to other people.
Brainstorming combines an informal approach to problem solving with creative thinking. Encourage people to come up with thoughts and ideas that may seem a little crazy at first glance. Some of these ideas can be turned into original and creative solutions to a problem, while others can give life to further ideas. This approach helps unblock people, taking them out of their usual ways of thinking.
Brainstorming is a proven way to come up with creative ideas or solve a problem.
In times of crisis, the debate and the comparison of ideas, the ability to listen, are particularly important to allow new ideas and better solutions to develop.
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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